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SEO for Doctors and Physicians

SEO for DoctorsSEO for Doctors

Doctors are important to society and contribute a great amount of time to the well being of humanity. Without doctors the human population would not be healthy, there would be no cures, and we would have very short life spans. Finding a doctor online is important to many people, and more importantly finding the right doctor is essential. A doctor that has invested in a website but can not be found online in the organic search results is very common. 

Doctors & Physicians need SEO

If you're a doctor or physician that does not have a web presence then chances are you are missing out on tons of business need SEO for your website. In the online world today many people are researching for answers on the latest diseases and health symptoms they have on their laptops and mobile devices. Search engines like Google will place the most relevant results first based off your location. Local search for doctors is a growing trend and will continue to climb as we see a shift in the healthcare overhaul with the Affordable Care Act

Some doctors are listed in provider directories by the major insurance companies and people with a branded insurance might have to dig deep to find a speciality doctor that accepts their insurance. This is daunting to a patient and much more difficult than his has to be. People should be able to go to search engines like Google, and type "Cardiologists in Dallas" and easily find answers to their questions, and be able to set an appointment up easily with whatever kind of health insurance they have.

The sooner more doctors get on board with utilizing search engine optimization for their website the easier it is for potential patients to find them. Additionally, social media optimization is a huge factor as well. When people have been referred to a doctor they are going to want to research the internet and find reviews from others before making an initial appointment. The more relevant information and positive reviews a doctor has, the more likely they will create long term sustainability for their practice.

If you have a private practice or are a specialty doctor, consider investing in your online marketing with SEO for a beneficial long term return on investment that will pay for itself for years to come. Relying on big insurance companies to have you in their referral network is good, but not something that is going to bring your practice long term success in the years to come.

Mark Pocock

Dallas SEO Services




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