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Search Engine Optimization | Dallas/Fort Worth | 214-293-4481

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How can SEO help my website?

2013-04-14

 

Many businesses have an existing website and have no clue why they are not getting traffic to their website. Often they  are bombarded by solicitors claiming they will increase their traffic with links, or provide an SEO service that guarantees results.  SEO better known as Search Engine Optimization is a fantastic way to drive quality traffic to your website.

If you're like me, when I go to Google something and am looking for a service, I rarely click in the paid search results. I either click in the local maps according to the reviews or in the organic search results. The reason is I know that these companies are not paying for people to click on their website. Yes, the sponsored ads or PPC (Pay Per click)are paying  to be in the results, instead of naturally coming up in the organic search results. 

According to SEO heat map studies the majority of people searching for a service online are looking locally. If your website is setup with the appropriate meta data and has unique user friendly content you can count on having the search engines list your site accordingly. Avoid using those companies that say they will link your site to thousands of other sites. Usually they are trash sites and not relevant to your business. In the long run, it will hurt your rankings being associated with these kinds of links.

As I've mentioned before SEO is not an overnight solution to your online marketing. It takes time, research, and patients to create quality white hat SEO that can withstand algorithm changes the search engines so often update. More importantly, it's important to realize that there are two kinds of SEO. Onsite SEO and Offsite SEO. Both are very important and it's important to utilize both for maximum results. What's the difference? Let me help you understand.

Onsite SEO is search engine optimization for your website only. This can include unique meta tag data, url structuring, and unique content showing who you are, what you do, and where you are located.

Offsite SEO is using outside resources to help build awareness of your services and website. Examples include Google+, Youtube, Facebook, Twiiter, LinkedIn, Merchant Circle, Yahoo Local, Bing Local, Blogging, and good old fashioned classified advertising.  These offsite SEO resources allow you to expand the awareness of your website and be linked to authoritative well known providers that will not penalize your long term rankings.

In summary, SEO can help your website by driving quality traffic.  With the rise of local search, you can count on legitimate traffic to your website by taking advantage of SEO. I would choose someone locally, if you have the budget you can select a well known firm, however expect to pay more, and may get treated like a another number. Avoid the cheap SEO from overseas too. Typically, they will use spun content and link to other sites that are not relevant to your services that will hurt your long term rankings.

Best of luck in your online marketing, and if you need quality SEO service, feel free to reach out. I provide Dallas SEO and Nationwide SEO for businesses looking to increase traffic and have an marketing investment that pays for itself.

Best regards,

Mark Poocck

Dallas SEO

www.MarkPocock.net

214-293-4481 

 

 

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